Mulan - Poster Activation
Regal Cinemas | Walt DIsney Studios | May 2020
Take aim with bow and arrow for an interactive augmented reality game that recreates a key step from Mulan's journey. Keep playing to improve your aim and to unlock ancient secrets inside a full scale, 3D environment!
Developed in conjunction with the theatrical release of Walt Disney Pictures’ live action ‘Mulan,’ this expansive experience allows moviegoers to actually step within the world of the film. Accessible through the Moviebill scanner camera in the Regal App, the activation allows fans to place a full scale 3D environment that replicates Mulan’s training in the film. Users can take control of a bow and arrow and use it to test their archery skills in the augmented reality space. As they play to improve their aim, users unlock special achievements based around the lessons of the film.
The ‘Mulan’ Target Practice experience also provides an in-App direct link to ticket sales and to a digital magazine with exclusive editorial features, video interviews with the film's cast and crew, and an interactive poster slideshow.