Watch Lamarr Wilson's Moviebill unboxing video

Marvel Studios’ “Avengers: Infinity War” is nearly upon us, which also means the very first issue of Moviebill! You can pick up your copy free with an “Avengers” ticket purchase at any Regal Cinemas location this weekend (while supplies last), but for an advance look at what’s inside, check out the above video. YouTuber Lamarr Wilson — dubbed “the world’s funniest tech reporter” — does a Moviebill unboxing, exploring surprises both on the printed page and in the Augmented Reality (AR) space!

The biggest AR platform ever offered for consumer use, Moviebill features a unique combination of multimedia platforms that aims to enhance the magic of being at the movies. It’s all housed in a collectible 28-page booklet that moviegoers will receive when entering the theater. By using the Regal Cinemas mobile app, readers can unlock interactive experiences with the characters and worlds that inspire and excite them on screen via costume and equipment schematics, 360-degree videos and three-dimensional worlds.

Are you planning to pick up an “Avengers: Infinity War” Moviebill this weekend? Let us know how you like it, either by sending us an email or by Tweeting your thoughts with the hashtag #Moviebill. Please be courteous about “Avengers” spoilers because, after all, #ThanosDemandsYourSilence.