Marvel comes out to play at New York Toy Fair
Marvel didn’t just make a big splash at theaters this past weekend. The comic book publisher-turned-blockbuster film company also made its mark at the American International Toy Fair in New York.
While “Black Panther” was cranking out a whopping $235 million opening at the box office, Marvel was also taking the wraps (but not the wrappers) off a new batch of movie-inspired toys from Hasbro.
The highlight? A scale replica of Thanos’ Infinity Gauntlet, complete with all six Infinity Stones. The latest in the company’s line of Legends-branded prop replicas (following Captain America’s shield, Thor’s hammer, Iron Man’s helmet and Star-Lord’s mask), the gauntlet offers lights and sounds and two different modes: a switch lets you wear the glove or lock the fingers in place to display.
Hasbro also unveiled a wearable replica of the Black Panther’s mask that lights up and allows the wearer to simulate the kinetic charge of the hero’s vibranium suit. The mask’s eyes offer both open and closed modes. It won’t materialize around your head like in the film, but it does feature an adjustable opening that assures it can be worn by both children and adults.
Both the Infinity Gauntlet and the Black Panther mask will be available this spring with a suggested retail price of $99.99 each.
The Marvel Cinematic Universe is also heavily represented in new sets of six-inch action figures from Hasbro’s Marvel Legends series. A new line celebrating a decade of Marvel Studios offers up 10 different groupings. Many of the characters have never been realized in action-figure form, including Jamie Alexander’s Sif, Gwyneth Paltrow’s Pepper Potts and Lee Pace’s Ronan the Accuser. There’s even a massive boxed set that pairs the Hulk with the Hulkbuster Armor.
Hasbro also has a set of Marvel Legends figures ready for the June release of The Untitled Deadpool Sequel. Among the offerings will be a ’90s version of Deadpool, Deadpool in his X-Men costume, a parallel universe Lady Deadpool and even a Deadpool without pants. That’s in addition to comic book versions of several of the new film’s supporting characters such as Cable and Domino.
“Venom,” which will be released in November, also gets a Marvel Legends line. Look for new comic book versions of characters that will appear in the film, including Carnage and Venom himself, Eddie Brock. Although the wave also features alien Symbiote characters like Poison and Scream, it’s too early to tell whether we’ll be seeing big-screen versions of either this fall.
In total, Hasbro has at least seven waves of Marvel Legends on the way following 2018’s initial “Black Panther” wave. It’s not just the big screen that is fueling character selection, either. The Freeform “Cloak and Dagger” series is bringing comic book versions of the pair to the line, which, since Hasbro took over in 2014, has released more than 200 different Marvel characters. With interest in Marvel properties higher than ever, that’s a number that will only increase for the foreseeable future.
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