Since his creation, Deadpool has been dedicated to demystifying, dismantling and flat-out clowning on the mythic gravitas of superheroes. That unconventional approach only intensified when he added movies to his portfolio.

For the past three years, Deadpool has stamped his unapologetically irreverent brand across the pop-culture landscape. From teaser images to trailers to social media, Ryan Reynolds‘ red-clad antihero consistently delivers a big personality — and big laughs.

We’ve pulled together Deadpool’s best moments in self-promotion, via Instagram and Twitter feeds from the official Untitled Deadpool Sequel film account and from Reynolds’ personal account.

March 27, 2015: The original post revealing Deadpool’s costume may seem like just a silly location for a photo shoot. But if you’re of a certain age, you might remember Burt Reynolds’ 1972 centerfold in Cosmopolitan, where the naked star reclined fetchingly on a bearskin rug.

Nov. 24, 2015: The first time Deadpool made his love for “The Golden Girls” public, he did it with this lovely snapshot of, appropriately enough, a quartet of granny panties.

July 3, 2017: In an echo of that first costume photo, this time announcing the arrival of “Deadpool 2” co-star Domino, Zazie Beetz commands attention on a rug made out of an appropriately broken-in (or maybe just broken) Deadpool in this image first posted by Ryan Reynolds.

Nov. 9, 2017: Teasing fans with a promotional image ahead of an actual trailer, Reynolds offered seasons greetings with this Norman Rockwell–inspired painting of the film’s cast.

Nov. 11, 2017: Bob Ross may be a distant kitschy memory for most Deadpool fans, but that didn’t stop the “Deadpool 2” filmmakers from framing a teaser trailer with a mock-up of Ross’ cheerful, minimalist painting studio, complete with captions that offered a shortlist of the superhero’s favorite topics (Betty White, etc.).

Dec. 14, 2017: The Sistine Chapel never looked so, um, good. Another advance image teases the film’s central pairing, Deadpool and Josh Brolin’s Cable, by evoking Michelangelo in a suitably profane way.

Jan. 17, 2018: This isn’t the first time he’s paid tribute the great Betty White, but Deadpool’s annual birthday greeting to the “Golden Girls” actress always offers an opportunity for celebration.